A unilateral mistake is a mistake made by both parties to a contract
Indicate whether the statement is true or false
F
Business
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A latent market is, in essence, an undiscovered market segment
Indicate whether the statement is true or false
Business
In the 1950s concept of the 12 categories of a marketing mix, ________ included determining whether any intellectual property would be involved in the marketing plan
A) branding B) product planning C) promotions D) channels of distribution E) fact finding and analysis
Business
How can developing a questionnaire be part art and part science?
What will be an ideal response?
Business
The ________ price is ________ the ________ price
A) bid; above; ask B) bid; below; ask C) ask; below; bid D) ask; above; bid E) Answers (B) and (D) are correct.
Business