Peckham Corporation received a 9-month, 9% note for $100,000 from its agent on July 1, 2012. The note is due on March 31, 2013. If Peckham's accounting period ends on December 31, 2012, how much interest revenue should Peckham recognize during 2012 and 2013? 2012 2013
A) $2,250 $4,500
B) $4,500 $2,250
C) $9,000 $ 0
D) $4,500 $4,500
B
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In terms of market segmentation, the usage segmentation approach offers each of the following advantages, except:
A) a meaningful classification scheme based on the actual behavior of customers B) ability to reduce a large volume of customer data to a few, concise clusters C) ability to measure the growth of each cluster and the migration of customers from one cluster to another D) ability to compare a firm's customers with customers from competing firms
How have consumers benefited from market demassification?
What will be an ideal response?
Only audio and visual stimuli can be tested via online focus groups
Indicate whether the statement is true or false
What role does the marketing mix play in implementing a marketing strategy?
What will be an ideal response?