Under the Americans with Disabilities Act, an employer must hire unqualified applicants who have disabilities
a. True
b. False
Indicate whether the statement is true or false
False
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Usually inflation targets are set for a
A. low but positive inflation rate. B. high and positive inflation rate. C. negative inflation rate. D. zero inflation rate.
One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following is a negatively oriented relevant brand need?
A) normal depletion B) sensory gratification C) social approval D) intellectual stimulation E) value enhancement
A message is neutral if
A) you are posting a comment about a poor service experience. B) you expect the reader will do as you ask without having to be persuaded. C) you are asking a company to accept a product return that is two weeks past the stated date in the return policy. D) you expect some resistance to your request. E) you hope to convince the reader to accommodate your unique requirements.
When planning bad-news messages, you must think of the following elements: