Gramsci's work was based on Marx's idea of ________, the notion that people are unaware of the domination in their lives.

A. dominant-hegemonic decoding
B. culture wars
C. false consciousness
D. the theater of struggle


Answer: C

Communication & Mass Media

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Which facial expression was not identified by researchers as a basic emotion?

A. anger B. disgust C. embarrassment D. fear

Communication & Mass Media

______ is where a social media professional analyzes all of the communication efforts for the client and organization before a campaign is launched.

A. A strategic plan B. A communication audit C. A social media audit D. A communication plan

Communication & Mass Media

A person or group that decides which messages pass through the media and which do not are called

A) editors. B) content trappers. C) gatekeepers. D) flow consultants. E) media managers.

Communication & Mass Media

In analyzing an audience, which one of the following variables should not be considered?

A. gender B. age C. personal appearance D. educational background

Communication & Mass Media