European films account for less than ______ of the North American film market.

A. 10%
B. 5%
C. 3%
D. 1%


A. 10%

Communication & Mass Media

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In responding to power plays, you have three choices in reacting:

ignore it, neutralize it, or _______. a. cooperate b. redeem it c. report it d. retaliate

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. The level of audience knowledge and understanding of an issue will have almost no impact on the language used. 2. Knowledge, trust, and appearance are the three primary dimensions of credibility. 3. The level of audience knowledge and understanding of an issue will have almost no impact on how much time must be spent orienting the audience to the topic. 4. Intimacy is a contextual influence of compliance gaining that is based on power dimensions within a relationship. 5. Speakers must develop

Communication & Mass Media

Identify the Nielson acronym PPL:

a. possible potential listener b. pretty popular listenership c. portable people meter d. all of these e. none of these

Communication & Mass Media

Facts and statistics used as supporting materials are never subject to interpretation and manipulation

Indicate whether the statement is true or false

Communication & Mass Media