The orange exterior of Home Depot stores is an example of:
a. a patent
b. a trade dress
c. a service mark
d. a certification mark
e. none of the other choices are correct
b
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A market segmentation approach that focuses on the benefits of the product rather than on the type of customers is called:
A) demographic segmentation B) psychographic segmentation C) benefit segmentation D) usage segmentation
During a recessionary period, which of the following economic behavior would be expected?
A. The use of credit would decline. B. Consumer spending would increase. C. Property values would jump dramatically. D. Taxes would increase nationally. E. Consumers would use the majority of their discretionary income on entertainment.
Surveys can generate primary data economically and efficiently from large groups of people
Indicate whether the statement is true or false
ACME, Inc is a software producer that entered into a verbal agreement with XYZ Corporation wherein XYZ agreed to buy ACME's newly developed software. The agreement also provided that ACME would supply training personnel, as well as technical personnel, to work with XYZ employees in installing and learning the software. What law governs this agreement?