This describes speci?c, tangible effects such as money, time, health, and safety
A) behavior statement
B) consequence statement
C) request statement
D) feeling message
B
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Bill is the customer relationship manager at a travel agency. One of his customers, Sarah, has won a free holiday through the company's lucky draw. Bill is required to give her the good news. Which of the following approaches should Bill use to deliver the good news?
A. The direct approach B. The indirect approach C. The persuasive approach D. The hard-sell approach
A producer of bananas would probably utilize one price and one distribution system for the bananas. This is called the _________________________ approach to the marketing mix.
Fill in the blank(s) with the appropriate word(s).
Organizational buyers can be divided into three different markets, which are
A. industrial, government, and ultimate consumer. B. retailer, manufacturer, and government. C. industrial, reseller, and government. D. industrial, retailer, and government. E. industrial, wholesaler, and retailer.
The rate of return earned on an investment of $50,000 today that guarantees an annuity of $10,489 for six years is approximately ________
A) 5% B) 7% C) 10% D) 12%