Briefly describe the six steps in the marketing research process
What will be an ideal response?
a. Problem definition – establish the problem to be addressed.
b. Information needs – establish the kinds of information that are most appropriate for solving the problem.
c. Type of study or research – determine the type of research to be performed from exploratory to descriptive to causal.
d. Data collection – establish the specific data sources, including the sample of people or organizations studied.
e. Data analysis and conclusions – analyze the data and draw conclusions that address the stated problem.
f. Reporting – write the report and communicate the findings to the marketing organization and other relevant group.
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Explain the product positioning strategy based on a product's attribute/benefits with an example?
What will be an ideal response?
An employee who has the responsibilities of both writing checks and making bank deposits would have ____
a. Financial pressure b. Perceived opportunity c. Rationalization
Analyze who (including yourself) will be affected and how and when they will be affected by ethical or _____________ choices you make
a. rhetorical b. career c. personal d. professional
In organizations relational mental models shape a variety of dynamics, including:
a.What people notice and take away from business meetings b.How many meetings an organization conducts c.The complexity of decision making d.Social categorizations within the organization