The perceived cost of a purchase decision includes each of the following, except:
A) the actual price or cost of the product
B) the subjective costs associated with the search
C) the economic conditions of the area
D) the opportunity costs of foregoing other activities to make the search
C
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Applicant tracking systems use keyword filters to
A) look for inconsistencies on the résumé. B) look for information on the résumé that may be inaccurate or dishonest. C) determine the number of openings in an organization at a given point in time. D) rank desirability of incoming résumés for current openings. E) track date of receipt for résumés sent through online systems.
Firms can reduce costs when customers order over the Internet in the following ways, except:
A) lower production costs in manufacturing the product B) reduced shipping costs since the customer pays for shipping C) decreased labor costs in stocking or restocking shelves D) lower sales costs since sales people are not used for the transaction
Which of the following is NOT a protected category under Title VII?
a. Unattractiveness b. Race c. National origin d. Sex
The Arkansas state legislature enacts a statute that prohibits the advertising of video games "because the games might be harmful to minors.". Despite this new statute, the president of Games Marketing, Inc (GMI), orders GMI marketers to place ads in
various media. When a GMI ad appears on HDTV, a local television station, GMI and HDTV are charged with violating the statute. What is the defendants' best defense against a conviction?