Advertising is any communication by a retailer that informs, persuades, and/or reminds a target market
Indicate whether the statement is true or false
False
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If a marketing researcher chooses to use word associations, the researcher is using ________
A) closed-end questions B) Likert scale questions C) open-end questions D) rating scale questions E) semantic differential questions
In today's business world, learning about other cultures is ________
A) optional B) necessary C) not required D) ill-advised E) interesting but of no real business concern
What is the real importance of improving your communication skills in college?
A) The work is easier in college. B) You will need it for social media work. C) Writing is more important than speaking. D) Communication is what you do in public relations.
CRM software can most likely help a salesperson to do all of the following EXCEPT:
A) remember the names of the customer's family members B) develop a partnering relationship with the customer C) track which products a customer prefers to purchase D) shift the customer from a reflective to emotive style E) adapt to the customer's communication style