Which of the following requires a formal journal entry?
A) selection of a new CEO
B) stock dividend distribution
C) stock split
D) date of record for cash dividends
B) stock dividend distribution
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John Jones purchases products to show visible evidence of his ability to afford luxury goods, John is practicing ________
A) brand prominence B) conspicuous consumption C) brand positioning D) homogamy
In a customer analysis, understanding how to expand the market and achieve sales closer to market potential is most likely to be achieved by analyzing:
A) competitors' customers. B) former customers. C) people who have never purchased the product. D) current customers.
Possessing resources that are important, scarce, and cannot be substituted by others creates ______.
A. interdependence B. the law of reciprocity C. coercive power D. dependence
Kashef wants to implement team-based work in his organization that has always done things individually. In this example, the unfreezing step might look like which of the following statements:
A. Weather the storms and conflicts. B. Show a new organizational chart to employees, showing that teams are the new way that work will be organized. C. Challenge assumptions regarding working alone and getting rewarded for individual effort. D. Offer team rewards and reinforce the new way work is organized.