Accurate estimates of a particular prime-time show's likely national ratings come from
a. overnights
b. sweeps results for the major markets
c. MNA Reports
d. sampling errors
e. pocketpieces
e
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In various parts of the world, artists and musicians create their versions of hip-hop culture to appeal to their audience and cultural values. This is an example of
a. ethnocentrism. b. appropriation. c. culture as a shared system of meaning. d. hegemony.
Answer the following statement(s) true (T) or false (F)
1. When Sony launched its PlayStation 2 video game system, it did relatively little advertising because it did not have enough of the systems ready to sell. 2. The New Coke product, introduced in 1985, failed because most people did not like the taste. 3. The “big idea” is an advertising concept that will grab people’s attention, make them remember the product, and make them take action. 4. The biggest change in outdoor advertising over the past 10 years has been the growth of digital billboards. 5. Most American consumers can easily identify native advertising as paid marketing messages.
Visual aids can help you accomplish all of the
following goals except: a) clarify complex information b) recognize speech's organization c) present bibliographical information d) illustrate your ideas
What is the problem with the following goal statement for a performance planning interview? “Next year I plan to increase the number of people that we serve by 3%, while reducing costs by 6%.”
a) It covers two goals rather than just one. b) It does not provide a method to measure output, although it clearly could. c) It is too long instead of being stated succinctly. d) There are no problems with the above goal statement.