Zoom in/out means:
a. Tilt in/out
b. None of the choices
c. Dolly in/out
d. Pan in/out
c
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When editing the company newsletter, Janet includes the anniversaries of all the traditionally married
couples, but omits the anniversaries of the office's same-sex couples' commitment ceremonies. Janet's behavior can be described as A) sexist. B) racist. C) heterosexist. D) ageist.
The advertising agency department responsible for deciding where to place the advertising is which of the following?
A. research and planning B. creative activity C. media planning D. none of these
According to Larson's model of cognitive consonance and dissonance, all of the following are true, EXCEPT: a. It is important to realize what puts people in a state of imbalance andmakes them susceptible to persuasion
b. Dissonance is a state of psychological imbalance. c. Demonstration of predictability and use of rewards helps achievedissonance. d. Persuaders use consonance to reinforce desired attitudes and behaviors.
Testimonials must be:
a. Made by well-known celebrities b. True and based on experiences of real people c. Based on experiences of real people d. True