What are the most common mistakes made by new exporters?

What will be an ideal response?


Here is a list of the 12 mistakes most commonly made by new exporters. (1) Failing to obtain qualified export counseling and failing to develop a master international strategy and marketing plan before starting an export business. (2) Making an insufficient commitment to overcome the initial difficulties and financial requirements of exporting. Establishing a firm in foreign markets usually takes more time than in domestic ones. (3) Taking insufficient care in selecting overseas sales representatives and distributors. (4) Chasing orders from around the world instead of establishing a basis for profitable operations and orderly growth. (5) Neglecting export business when the home market booms. (6) Failing to treat international distributors and customers on an equal basis with their domestic counterparts. (7) Assuming that a given market technique and product will automatically be successful in all countries. (8) Failing to modify products to meet regulations or cultural preferences of other countries. (9) Failing to provide service, sales, and warranty information in locally understood languages. (10) Failing to consider the use of an export management company. (11) Failing to consider licensing or joint venture agreements. (12) Failure to provide readily available servicing for the product.

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Answer the following statement true (T) or false (F)

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