Figure 9-5Figure 9-5 above represents the seven stages of the new-product development process. Stage 2 is the ________ stage.

A. screening and evaluation
B. product assessment
C. screening and analysis
D. idea generation
E. new-product strategy development


Answer: D

Business

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Which department is usually responsible for a direct labor cost variance attributable to inexperienced workers on the assembly line?

A) purchasing B) production C) human resources D) engineering

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One of the reasons why a salesperson must constantly look for new prospects is to:

A. increase product sales. B. gain additional sales presentation experience. C. prevent the loss of current customers. D. fill-in otherwise unproductive parts of the day. E. fulfill corporate social responsibilities.

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______________________ emphasizes repetitive, narrowly defined tasks be performed by workers to achieve high output.

Fill in the blank(s) with the appropriate word(s).

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A good example of a "campaign brand" as opposed to an organization brand is

a. The World Wildlife Fund's Saving Endangered Species campaign b. The American Legacy Foundation's Truth© c. Greenpeace's Ships at Sea Whale Protection campaign d. Amnesty International's Make Some Noise — Save Darfur campaign e. Oxfam's Make Trade Fair campaign

Business