Figure 9-5Figure 9-5 above represents the seven stages of the new-product development process. Stage 2 is the ________ stage.
A. screening and evaluation
B. product assessment
C. screening and analysis
D. idea generation
E. new-product strategy development
Answer: D
You might also like to view...
Which department is usually responsible for a direct labor cost variance attributable to inexperienced workers on the assembly line?
A) purchasing B) production C) human resources D) engineering
One of the reasons why a salesperson must constantly look for new prospects is to:
A. increase product sales. B. gain additional sales presentation experience. C. prevent the loss of current customers. D. fill-in otherwise unproductive parts of the day. E. fulfill corporate social responsibilities.
______________________ emphasizes repetitive, narrowly defined tasks be performed by workers to achieve high output.
Fill in the blank(s) with the appropriate word(s).
A good example of a "campaign brand" as opposed to an organization brand is
a. The World Wildlife Fund's Saving Endangered Species campaign b. The American Legacy Foundation's Truth© c. Greenpeace's Ships at Sea Whale Protection campaign d. Amnesty International's Make Some Noise — Save Darfur campaign e. Oxfam's Make Trade Fair campaign