Modern U.S. culture has been described as a tossed salad, a metaphor that indicates which of the following?
a. All cultural influences blend into one.
b. All individuals have adopted the distinctive “American” culture.
c. There is some blending of cultures, but specific and differing tastes remain.
d. There is no blending of cultures, and each unique flavor remains distinct.
Answer: c
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There was a major labor dispute between the management and factory workers of an aluminum manufacturing company. The public relations department quickly decided to publicize the issue to gain coverage for the company
Which traditional value of news did the PR department use? a. Conflict b. Significance c. Unusualness d. Newness
In terms of misconceptions about communication in interpersonal relationships, we often misperceive that
A. communication is a cure-all. B. quantity is as important as quality. C. quantity and quality are equally important. D. we do not naturally have the ability to communicate.
Research has shown that before the Proctor & Gamble developed the “Like a Girl” campaign ______ of the girls had a positive association with the phrase “like a girl”, and after the campaign, ______ had a positive association with that phrase.
a. 19%, 76% b. 74%, 42% c. 10%, 60% d. 23%, 92%
The ability to understand the influence of mass media is known as ____________________
Fill in the blank(s) with correct word