Listeners might get upset if your speech topic varies from what they had anticipated.

Answer the following statement true (T) or false (F)


True

Communication & Mass Media

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What story pitches are considered the most valuable by journalists and editors?

a. those that relate to large and younger audiences b. those that have one or more unusual personalities as central part of the story c. those that indicate they are most timely d. those that are framed for a media outlet’s audience or journalist’s beat

Communication & Mass Media

During the ____ step, you should review the main ideas and emphasize the action being advocated in the speech.

a. attention b. satisfaction c. action appeal d. visualization

Communication & Mass Media

Social Information Processing Theory is a positivistic/empirical theory.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Which of the following statements is true of Media Richness Theory?

A. "Richness" is evaluated by the extent to which a message is personalized. B. The "leanest" media prompt individuals to communicate faster. C. The "richest" media are telephones, memos, and letters. D. The theory was independent of the evolution of Social Information Processing Theory.

Communication & Mass Media