Which of the following statements represents something leaders should do to address gender inequality?
A. measure the number of hours worked rather than the quality of work
B. send employees, especially women and lower-level employees, to diversity training
C. make active efforts to recruit and promote women to leadership positions
D. Only allow women to use family–friendly benefits.
C. make active efforts to recruit and promote women to leadership positions
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Which of the following is a major reason for the American Advertising Federation (AAF) to develop an integrated marketing communications (IMC) campaign?
A. to help advertisers improve product differentiation B. to encourage purchase of more time and space in traditional media C. to provide proof for the advertising industry's capabilities D. to encourage the development of new advertising agencies E. to redefine advertising in the eyes of corporate executives
Sarah has a checking account at Secure Bank. Sarah buys her roommate Sophie's two tickets to a Broadway musical for $200. Sarah writes Sophie a check for the tickets. In this situation, Secure Bank is
a. thedrawee. b. theindorser. c. thepayee. d. thedrawer.
Specify some of the questions that a cultural due diligence team should ask in order to understand the ‘deep knowledge’ of the culture.
What will be an ideal response?
The World Intellectual Property Organization defines intellectual property rights as "legal rights which result from intellectual activity in the industrial, scientific, literary, and artistic fields."
Indicate whether the statement is true or false