Democracy is one of the consequences of economic growth and progress
a. true
b. false
Ans: a. true
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If an agency had represented a dine-in restaurant in the past but no longer has the account, it would be a conflict of interest for another dine-in restaurant to hire the agency
Indicate whether the statement is true or false
The reengineering of sales in the 1990s, especially the impact of sales force automation and the salesperson's educated use of technological tools in working with prospective customers in a highly efficient way is referred to as:
A) reverse engineering. B) virtual selling. C) direct marketing. D) mass marketing.
Estimated useful life and legal life are synonymous terms when dealing with intangible assets
Indicate whether the statement is true or false
Which of the following is not a basic assumption of the wheel of retailing?
a. A large number of price-sensitive shoppers exist. b. Retailers increase operating costs over time to improve their image. c. New institutions are able to reduce operating costs. d. Related-item merchandising increases sales because of one-stop shopping appeals.