Describe the four basic criteria for selecting the best spokesperson for a new brand.
What will be an ideal response?
1. They are attractive to the target consumers; 2. They have focused that comes through both verbally and visually; 3. They have expertise in the product; 4. They are someone the audience can identify with or aspire to.
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What is enterprise resource planning?
A. A standardized set of activities that accomplish as specific task, such as processing a customer's order. B. The increase of customer loyalty and retention and an organization's profitability by managing all aspects of a customer's relationship with an organization. C. Integration of all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise-wide information on all business operations. D. The analysis and redesign of workflow within and between enterprises.
Austin writes programs for a living. He is happy with his company specifically because they allow him to work from anywhere where there is Internet access, including at home, in a coffee shop, or on vacation. This scenario is an example of ______.
A. flextime B. compressed workweek C. job sharing D. telecommuting
Answer the following statements true (T) or false (F)
1. A queue is just another name for a waiting line. 2. Because you never know how many guests will show up or when they will show up, the wait can’t really be “managed.” 3. Neither restaurant managers nor guests like to see a great deal of excess capacity. 4. When Disney created a special after-hours ticket to its most popular attractions, it was practicing a “shifting demand” strategy. 5. The Rainforest Cafe calls itself “a wild place to shop and eat.” This expression suggests that it manages the line by diverting its guests rather than doing nothing or closing the doors.
Research by the Ethics Research Center showed that the most commonly observed misconduct in organizations is ______.
a. abusive or hostile work environment behavior b. theft c. racially-motivated discrimination d. inappropriate Internet use