The person who can be counted on to give an opinion holds what role?

A. Formal Role
B. Informal Role


Answer: B

Communication & Mass Media

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Charisma has more to do with how you deliver a presentation than with what you have to say; in that regard, Adolf Hitler was a charismatic speaker

Indicate whether the statement is true or false

Communication & Mass Media

It has been stated that in most corporations, public relations jobs focus upon specific publics. Who are these publics, and why are they important to the success of corporations?

What will be an ideal response?

Communication & Mass Media

When you show the alternative

a. It is never as interesting as showing its positive counterpart b. Thinking about the basic wants and needs of the target audience makes it easier to visualize the alternative c. Always show a direct head to head comparison d. Avoid any negativity since negative advertising never works

Communication & Mass Media

During the interview, you should _____

a. ?Ask specific questions about the topic b. ?Do most of the talking c. ?Not offer your own opinions d. ?Use questions to summarize and direct the interview e. ?None of the above

Communication & Mass Media