What is the key communications principle to observe when disaster strikes?
A) Do not clam up.
B) Tell everything you know.
C) Create several backup stories.
D) Go on the offensive.
A
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In 2013, total digital ad spending surpassed TV advertising for the first time
Indicate whether the statement is true or false
Which of the following is a newer digital medium that is used by advertisers to reach consumers directly?
A) smartphone B) direct mail C) newspapers D) billboards E) television
Each person’s needs depend on what the individual already has; and the needs are arranged in a hierarchy of importance. Which motivation theory is based on these two important assumptions?
a. Elton Mayo's Hawthorne experiments b. Herzberg's two factor theory c. Maslow’s hierarchy of needs d. Kurt Lewin's force field theory
In corporate law, acts of a corporation that are beyond its express or implied powers are de facto or de jure acts
Indicate whether the statement is true or false