Dong-Yul is working on becoming more knowledgeable and skillful in his communication with others
When constructing a message, he takes the context of the situation in to great consideration.
He also
evaluates which channel will be most appropriate for the communication encounter. Which course goal
has Dong-Yul's focus?
A. Becoming a better critical thinker.
B. Becoming a more ethical communicator.
C. Becoming a more confident communicator.
D. Becoming a more competent communicator.
D
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Which of the following is NOT a target audience of internal public relations?
A) Shareholders. B) Employees. C) Unions. D) Customers.
How many commercial broadcast networks are there?
a. Three b. Five c. Eight d. Ten
Publicity is evaluated by editors and TV news directors against criteria that determine its:
a. organizational interest. b. sensationalism. c. news value. d. ability to attract advertising.
A hostile audience is best persuaded through which persuasive strategy?
A. strengthening commitment B. conversion C. weakening commitment D. inducing specific action