What does the ? symbol represent?
a.The mean
b.The sum of values
c.The sample size
d.An individual score
ANS:B
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Which of the following is true about multivariable segmentation systems?
A) Marketers using multiple segmentation bases tend to ignore smaller markets. B) Marketers often use multiple segmentation bases to control inflation. C) Multiple segmentation rarely involves the use of demographic data. D) Multiple segmentation is ineffective in large markets. E) Multiple segmentation bases help identify smaller, better-defined target groups.
Nielsen PRIZM segmentation classifies every household into one of 66 demographically and ________ distinct neighborhood segments to identify lifestyles and purchase behavior within a defined geographic market area, such as zip code.
A. ethnographically B. financially C. behaviorally D. socially E. ethnically
A . Ron wants to buy all of the stock of Quagmar, Inc He approaches the officers and directors and offers to pay them $200 per share for each of the shares they hold. The officers and directors agree and then convince the majority of shareholders to
sell their stock for $100 per share. Do the other stockholders have a cause of action against the officers and directors? Explain. b. Arthur, Bob, and Clark are three of the five board members of Krescent, Inc One day they meet by chance for breakfast and decide to transact some corporate business while they are all together. If they decide to declare a dividend and to purchase another building for the corporation at this meeting, will their actions be binding on the corporation? Explain.
In corporations with a strong entrepreneurial culture, the willingness and ability to change
A. is imposed from the top-down. B. often worries stakeholders such as suppliers and creditors. C. often leads to instability. D. is considered a core capability.