Greetings such as Hi, Joe are unnecessary in e-mail messages because it is already clear that the receiver is the intended recipient
Indicate whether the statement is true or false
False
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The easiest measure of marketing public relations effectiveness is ________
A) the resultant effect on the company's sales figures B) the effect it has on its market capitalization C) the number of exposures carried by the media D) the changes observed in consumers' brand knowledge E) the impact it has on the company's market share
Persuasive messages are often unexpected and unwelcome
Indicate whether the statement is true or false.
For a marketer repositioning an established brand for a new target audience, understanding of which of the following is LEAST important?
A) the wants of the new targets B) the needs of the new targets C) the substitute products that are important to the new targets D) the budgeting methods of leaders in the product category E) the products the new targets are currently purchasing
Retailers are frequently found in business product channels.
Answer the following statement true (T) or false (F)