Without good formal communication, the "grapevine" will take over. This type of communication is also called:
A) ?Lateral Communication
B) ?Upward Communication
C) ?Cascading Communication
D) ?Informal Communication Network
D
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Market value generally means replacement cost, the amount the firm would have to pay to replace the inventory
Indicate whether the statement is true or false
Yuri, the marketing director of Make It Move, is considering developing a promotional campaign for a new fitness program. The fitness industry is already filled with strong competitors. Before initiating the campaign, then, Yuri will need to assess his competitors' strengths, weaknesses, and likely reactions to his firm's
A. core competencies. B. customer satisfaction reviews. C. corporate partners. D. just-in-time processes. E. promotional activities.
Which of the following statements accurately compares marketing to final consumers with marketing to organizational customers?
A. As compared to B2B buyers, consumers are more likely to utilize purchasing specifications. B. As compared to those made by consumers, purchasing decisions by organizational buyers are usually more economic and less emotional. C. Marketing to organizations is just like marketing to final consumers. D. Firms may choose to serve either organizational buyers or final consumers, but not both. E. Business-to-business marketing includes marketing to final consumers.
ISP stands for ________.
A. International Science Proposal B. Internal Systems Protocol C. International Society of Programmers D. Internet Service Provider