Which of the following legal forms of business is typically considered the least legitimate?
A. Sole proprietorship
B. Partnership
C. Limited liability company
D. Corporation
Answer: A
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Which of the following ads depict an informational appeal?
A) Thompson Water Seal can withstand intense rain, snow, and heat. B) The California Milk Processor Board ran the successful "Got Milk?" ad to boost declining sales. C) VW advertised to active, youthful people with its famed "Drivers Wanted" campaign. D) Pringles advertised "Once You Pop, the Fun Don't Stop" for years. E) KFC has marketed its fast-food products under the slogan, "Finger Lickin' Good."
Loyal but low profit customers should
a. be targets for up-selling or cross-selling. b. have price lowered for them. c. be "fired". d. be targeted for increasing switching costs. e. both a and d
The CE mark in the EU
A. indicates that the product was produced in the European Community. B. shows that the product conforms to health and safety standards. C. indicates the electric current, DC or AC. D. shows that an export license has been issued.
Why is it important for a foreign affiliate to have a well-defined dividend policy for repatriating profits to its parent corporation?
What will be an ideal response?