Which of the following are important to consider when choosing a database management system?
A) Compatibility with your software and hardware
B) Hardware and software requirements
C) Familiarity and expertise of staff
D) All of the above
D
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Kate has determined that along the share-development path, her business should perform at a 85% level of product awareness, 75% in product preference, 60% in intentions to purchase, 90% in product availability, and 70% in rate of purchase
Kate's share development index is 50. What is the market share index for Kate's business? A) 12% B) 6% C) 18% D) 22% E) 28%
Which of the following is NOT a statistic that is associated with the measures of location of frequency distribution?
A) mean B) mode C) median D) maxima E) C and D
Product planners need to consider products and services on three levels. Each level adds more customer value. The most basic level is the ________, which addresses the question, "What is the buyer really buying?"
A) an actual product B) an augmented product C) core customer value D) co-branding E) exchange value
____________ has become a popular way to expand delivery of an effective service concept, embracing all of the seven Ps, to multiple sites, without the level of investment capital that would be needed for rapid expansion of company-owned and managed sites.
a. The Internet b. International trade c. Franchising d. Sole proprietorship e. Limited partnership