Isabella wants to advertise her company's new smart phone application that plays like a video game. She needs to target the most likely audience, as her budget is limited. Which would be the best method for Isabella to use?

A. commercials in prime time
B. newspaper ads
C. roadside billboards
D. virtual billboards in online games


Answer: D

Communication & Mass Media

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Using a motivational strategy to persuade involves:

a. creating a need or stimulating a desire or want. b. providing factual information in the context of a memorable message. c. calling attention to social conditions. d. appealing to outer-directed rather than inner-directed people.

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First, explain what it means to border dwell. Then, name the three types of border dwellers and give an example of each. Last, explain what are encapsulated and constructive marginal people

What will be an ideal response?

Communication & Mass Media

Which type of speech is given in situations when the exact wording of the speech is crucial or when the speech must fit within a predetermined time frame?

A. scripted B. extemporaneous C. memorized D. read

Communication & Mass Media