Marketing managers at Hasbro estimate that they will be able to sell 250,000 units of their Trivial Pursuit board game in the upcoming year if the price is kept the same. In this situation, 250,000 is the ____ for Trivial Pursuit games.

A. capacity
B. consumer demand
C. market demand
D. required supply
E. level of production


Answer: C

Business

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Indicate whether the statement is true or false

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When using the SERVQUAL scale, a store focused on employee willingness to help customers and provide prompt service would likely pay the most attention to the results in the ________ dimension

A) creativity B) empathy C) assurance D) responsiveness E) reliability

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Table M1-1 portrays Jason's initial evaluation of the colleges of interest

Jason has now decided that (a) Social Life is more important than he first implied, and (b) that the student body at MSU is so large that he may feel lost-just a small fish in a big, big pond. He decides to change the weight for Social Life to 0.2, and change his rating of the Social Life at MSU to 0.4. He will compensate for the increase in the weight of Social Life by reducing the weight of Yearly Cost. Given these changes, what will be his second choice college? A) MSU B) PC C) UM D) UNH E) None of the above

Business

Which of the following is most consistent with the marketing research process discussed in the text?

A. "We pay a lot for marketing research experts, so our managers don't waste time trying to figure out how projects should be conducted." B. "Often all we need to solve our problems is secondary data." C. "We always use mail surveys, so that we won't have to worry about nonresponse problems." D. "We know that time is always short, so as soon as we define the problem we get on with our data collection." E. None of these answers is correct.

Business