In a bill of materials, items at which level are independent demand items?
a. Level 0
b. Level 1
c. Level 2
d. Level 3
a
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Arm & Hammer began as a producer of baking soda. Now the company manufactures detergents, deodorants, and fabric softeners under the Arm & Hammer brand name. Arm & Hammer uses a ________ strategy
A) brand extension B) product line contraction C) downward line stretch D) cannibalization E) cobranding
Brazil's literacy rate is not as high as the literacy rate of South Korea
Indicate whether the statement is true or false.
Marketers of retail giants such as Walmart have learned that people tend to buy certain products at the same time, for example, toothpaste and dental floss or paper towels and paper plates. Knowing this, Walmart will promote and display these products together. To uncover these customer purchasing patterns, marketers use
A. qualitative research. B. data mining. C. data isolation. D. sentiment mining. E. secondary data collection.
In the context of financial securities,identify a difference between stocks and bonds.
A. Stocks represent creditorship in a corporation, whereas bonds represent ownership in a corporation. B. The returns on bonds are more predictable than returns on stocks. C. The owners of stocks are more likely to receive an amount known as the principal than the owners of bonds. D. Stocks can be bought and sold on securities markets, whereas bonds have to be held until they mature.