What is customer relationship management? Describe three changes a local grocery store could make as part of implementing a customer relationship management system.
What will be an ideal response?
Customer relationship management is a technique that uses IT to develop an ongoing relationship with customers to maximize the value an organization can deliver to them over time.
Student answers will vary but must include the use of IT to address the grocer's interactions with customers that increase customer loyalty and show responsiveness to customer needs. For example, offering online coupons and sales flyers, improving store layout or checkout efficiency, automated inventory systems to avoid empty shelves, providing in-store kiosks for collecting customer input, etc.
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In order to roll a rock down a hillside, you must first push it up the hill. Pushing the rock is analogous to the energy of activation of a chemical reaction.
Answer the following statement true (T) or false (F)
The first step of Kotter’s 8 Step Change Model is to create a sense of _____, making employees aware of how important change is to them.
What will be an ideal response?
How are business marketers experimenting with mixing online and traditional media channels to spur interest from prospects?
What will be an ideal response?
Gains or losses from exchange rate changes in payables or receivables are
A. posted in the payables or receivables as an entry correction. B. posted in the income statement. C. carried forward in the payables or receivables, as they tend to even out over time. D. set aside as tax account payments.