Adapting your presentation to your audience's "mental in-boxes" relates to which of the following?
A. building in redundancy
B. presenting information they want or need
C. reinforcing key ideas verbally
D. relating key ideas nonverbally
Answer: B
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Apple’s 1984 Super Bowl commercial was designed to do which of the following?
A. highlight the new features of the Macintosh computer B. promote the price of the new Macintosh computer C. make people aware that Apple was introducing a new computer D. show people how a Macintosh differed from an IBM computer
When your client suffers a public catastrophe that erodes consumer confidence in its brand, which course of action would you recommend?
a. CSR campaign with motivational objectives b. strategic PR plan highlighting the corporate history of excellence c. CSR campaign with reputational objectives d. retooling the organization’s mix of products
Puffery is:
a. a promotional statement that presents subjective claims that cannot be tested for truth although they convey the impression that they are truthful b. a promotional statement that presents objective claims c. a promotional statement that can be tested for truth d. a promotional statement that presents subjective claims that cannot be tested for truth and conveys the impression that they are not truthful
Saviwanted to hire a candidate who focuses on managing interpersonal relationships and positively affects the group climate. What qualities should Savi look out for in the candidates, and how do these roles help in a work environment?
a. Social roles; these roles help resolve conflict and enhance the flow of communication. b. Task roles; these roles help the group achieve its goal and accomplish its work. c. Individual roles; these roles focus attention on the individual rather than the group. d. Functional roles; these roles help with the administration of the group.