The impact of all of the following marketing programs can be measured using redemption rates, except:
A) point-of-purchase displays
B) coupons
C) sweepstakes
D) direct-mail letters
A
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Which one of the following statements regarding the gross profit method is true?
A) The gross profit method is a complicated method to use in practice. B) The gross profit method results in a more accurate inventory valuation than the retail inventory method. C) The gross profit method is an acceptable method to estimate the cost of inventory destroyed by a casualty. D) The gross profit method is often used to calculate the year-end inventory for financial accounting purposes.
Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's Five Forces model. Which of the following represents rivalry in the soft drink industry?
A. Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases. B. Zevia Natural Diet Soda begins selling directly over the Internet. C. Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store. D. Coke and Pepsi submit bids to the owner of a football stadium for the exclusive sale of their products during games.
The corporation that owns the shares of the subsidiary corporation in a share exchange is known as the ________
A) surviving corporation B) parent corporation C) sole proprietor D) primary partner
Which of the following statements regarding "proximity" in the location decision is FALSE?
A) Service organizations find that proximity to market is the most critical primary location factor. B) Manufacturers want to be near customers when their product is bulky, heavy, or fragile. C) Perishability of raw materials is a good reason for manufacturers to locate near the supplier, not the customer. D) Reduction in bulk is a good reason for a manufacturer to locate near the supplier. E) Clustering among fast food chains occurs because they need to be near their labor supply.