When a firm intentionally designs advertisements or marketing campaigns to capitalize on a major sporting event, such as the Olympics, it is:
A) stealth marketing
B) direct ambush marketing
C) incidental ambush marketing
D) indirect ambush marketing
B
You might also like to view...
Differences in _____ must be considered when integrating information systems internationally, even within the same company.
A. standards B. computer brands C. programming languages D. storage availability
List two ways that a systems project can contribute to the strategic objectives of the firm
A new product to reduce cholesterol is on the market, with a price that is higher than that of competitors. Where should a writer or speaker introduce price in his or her sales message?
a. At the beginning, as an intention getter b. Late in the message, associated with benefit c. As the final thought of the message to prompt action d. Nowhere in the message
Which of the following statements is CORRECT?
A. If you have a series of cash flows, each of which is positive, you can solve for I, where the solution value of I causes the PV of the cash flows will be more than the cash flow at Time 0. B. If you have a series of cash flows, and CF0 is negative but each of the following CFs is positive, you can solve for I, but only if the sum of the undiscounted cash flows exceeds the cost. C. To solve for I, one must identify the value of I that causes the PV of the positive CFs to equal the absolute value of the PV of the negative CFs. This is, essentially, a trial-and-error procedure that is easy with a computer or financial calculator but quite difficult otherwise. D. If you solve for I and get a negative number, then you must have made a mistake. E. If CF0 is positive and all the other CFs are negative, then you cannot solve for I.