His PR principles signaled the end of the “public-be-damned” attitude of business and the beginning of

the “public-be-informed” era. However, he didn’t practice what he preached:

a) Ivy Lee; b) Edward Bernays; c) Samuel Insull; d) Joseph Pulitzer; e) P.T. Barnum


a

Communication & Mass Media

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Haptics are always inappropriate in the workplace

Indicate whether the statement is true or false.

Communication & Mass Media

Roberta asked her co-worker to fill in at a client meeting for her

Once her co-worker agreed, Roberta shared the details of the meeting, including that it started at 7am, involved designing a marketing presentation, and then entertaining the clients for the rest of the day. In this case, Roberta used the social influence technique of __________ because she gained compliance for a simple request, and then revealed details that made the request much more demanding. a. reciprocation b. foot-in-the-door c. low balling d. social proof

Communication & Mass Media

A canon is a polyphonic structure

Indicate whether the statement is true or false.

Communication & Mass Media

Which kind of motion comes first in the order of precedence in Parliamentary Procedures? In other words, if this motion is made by a group member, the discussion must stop to consider this motion before any other?

a) Motion to recess b) Motion to adjourn c) Motion to amend d) Motion to limit or extend debate e) Motion to refer to committee

Communication & Mass Media