A canon is a polyphonic structure

Indicate whether the statement is true or false.


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Communication & Mass Media

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In a persuasive speech, you tell a hypothetical story in your introduction and represent it as actually happening to you. Is this appropriate?

a. Yes, because it will have strong emotional appeal which will sway your audience. b. Yes, because the overall goal of your speech is clear and responsible. c. No, because only Remember the Facts stories should be used as introductory devices. d. No, because you are violating an ethical principle which requires that speakers be honest.

Communication & Mass Media

Intellectual property rights:

a. concern users’ intelligence levels. b. concern the rights of creative people to be compensated for the use of their work. c. mean that everyone should have free access to digital media. d. mean that the government will not control any digital content.

Communication & Mass Media

Survey research findings enable us to make comparisons between groups

Indicate whether the statement is true or false

Communication & Mass Media

A preference for individuals that look, act, and think very much like ourselves is referred to as ___________

a. complementarity b. proximity c. reinforcement d. the similarity principle

Communication & Mass Media