Suppose that marketers at Procter & Gamble are trying to determine whether the use of free samples of Downy softener was the reason for a sales increase in a particular store. The type of research conducted to answer this question is
A. exploratory.
B. descriptive.
C. experimental.
D. informal.
E. qualitative.
Answer: C
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________, the doing component of attitudes, involves a consumer's intention to do something, such as the intention to purchase or use a certain product
A) Affect B) Cognition C) Behavior D) Motivation E) Personality
Which organizational strategy is described as an organization’s focus on stability and efficiency of their internal operations to protect their market from new competitors?
a. Defender b. First mover c. Prospector d. Analyzer
Why is it important for marketers to understand the product life cycle?
What will be an ideal response?
Indicate whether each of the following statements is true or false.________ a) Other things being equal, an operating cycle of 49 days is more desirable than an operating cycle of 120 days.________ b) The operating cycle is longer for a winery than a fast-food restaurant.________ c) The length of an operating cycle is not relevant to the profitability of a business.________ d) The length of an operating cycle equals the average days to collect accounts receivable.________ e) The length of an operating cycle is computed by adding the sum of the average days in inventory and the average number of days to collect accounts receivable.
What will be an ideal response?