Firms have decided to raise fees and lower service for those customers who barely pay their way and to coddle big spenders to retain their patronage as long as possible. This is an example of organizing customers by ________
A) retailer convenience
B) profit tiers
C) psychographic characteristics
D) social influence
E) customer preference
B
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Though the ________ method of setting an advertising budget is simple to use and helps management think about the relationships among promotion spending, selling price, and profit per unit, it wrongly views sales as the cause of promotion rather than
the result. A) percentage-of-sales B) competitive-parity C) bottom-up D) objective-task E) push-pull
Technicorp Electronics, a chain of stores selling electronics in the north-east region of the United States, is interested in determining whether it is paying its sales representatives an appropriate salary. It has decided to conduct a survey across all
the electronics stores in the north-east region of the United States to determine how well they are paying their employees. Limit and define the scope of the issues by answering the five Ws and writing a statement of purpose.
Assume you are to receive a 10-year annuity with annual payments of $1000. The first payment
will be received at the end of Year 1, and the last payment will be received at the end of Year 10. You will invest each payment in an account that pays 9 percent compounded annually. Although the annuity payments stop at the end of year 10, you will not withdraw any money from the account until 25 years from today, and the account will continue to earn 9% for the entire 25-year period. What will be the value in your account at the end of Year 25 (rounded to the nearest dollar)? A) $48,359 B) $55,340 C) $35,967 D) $48,000
The ___________ approach emphasizes the search for areas of agreement within the conflict and minimizes the value of addressing differences and, even though this approach may make a conflict situation livable, it does not resolve the issue
a. Avoiding or Withdrawing b. Collaborating, Confronting, or Problem Solving c. Accommodating or Smoothing d. Compromising