List two of Leara Rhodes’ characteristics of successful magazines.
What will be an ideal response?
Building a relationship between the magazine and its readers, providing information readers can’t easily find other places, adapting to social changes, being supported by advertisers, adjusting to economic changes and limitations, and shaping public discourse by defining the major issues of society.
You might also like to view...
The phrase "March Madness" (to which Hoosiers are especially vulnerable!),
referring to college basketball's national championship tournament, uses which type of language device? A) Simile B) Antithesis C) Alliteration D) Personification
Adriane was just notified that she won a prestigious scholarship. She's so excited that she blurts the news out to Nadina and Dana, two people she barely knows. Adriane is using
a. emotion-inducing communication. b. emotion-manifesting communication. c. emotion-responsive communication. d. emotion-motivated communication.
The ADDY Awards are sponsored by
a. The American Advertising Federation b. The Advertising Club of New York c. The One Club d. Leo Burnett Worldwide
Choose the research term that describes the following concept: achieved when one measurement can be linked to some other external measure.
A. Criterion-related validity B. Content validity C. Face validity D. Construct validity