If managers are measured on short-term financial performance only, they may not introduce new products
Indicate whether the statement is true or false
TRUE
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Despite its pitfalls, social media plays a major role in 21st-century politics and government
Indicate whether the statement is true or false
Discuss who Banco Azteca's customers are and some of the unique ways Banco Azteca goes about servicing them
What will be an ideal response?
Which of the following statements is true of the characteristics of the elements in a promotional mix?
a. The speed of feedback is delayed in sales promotion, advertising, and personal selling. b. Message flexibility is greatest with advertising. c. The message flow is two-way in public relations, sales promotions, and personal selling. d. Important promotional ingredients tend to receive the most funding.
Although _______________ can be useful for organizations, there are very few present in major corporations today.
A. sustainability training programs B. social networking C. faith-based clubs D. child care programs