"I'm going to talk about the sport of racquetball, including the history of the game, some of the basic equipment used when playing racquetball, and some of the health benefits derived from the sport." This is an example of
A) a blueprint statement.
B) a specific purpose.
C) an attention-getter.
D) a general purpose.
A
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Answer the following statement(s) true (T) or false (F)
1. The more relevant an objective’s measurable component is to the broader organizational goal, the more valuable it becomes. 2. A successful campaign would result first in change in the target audience behavior, then a change in the audience opinion. 3. During the diagnosis phase, the organizational PR practitioners should be sensitive to the views of internal or executive audiences. 4. Campaign outcomes such as community goodwill, volunteer enthusiasm and brand equity do not translate to data but can be measured using proxies. 5. Objectives should be written in a way that is neutral in how they are accomplished.
Consoles can accept audio inputs from such sources as a:
A. digital cart machine B. microphone C. CD player D. all of these E. none of these
Providing a list of the materials that went into building a monument constitutes a definition by __________
Fill in the blank(s) with the appropriate word(s).
The _________ of a word is its literal meaning
Fill in the blank(s) with the appropriate word(s).