The _________ of a word is its literal meaning
Fill in the blank(s) with the appropriate word(s).
Answer: denotation
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According to the social movement model, all of the following are unique characteristics of social movements except:
a. social movements either promote or oppose social change b. social movements are limited in scope both historically and geographically c. social movements are not institutionalized or recognized by those in power d. social movements encounter opposition from those in power
Which of the following occurs in a postcrisis review session?
a. developing additional stand-by crisis plans b. determining the best crisis spokesperson c. planning a CSR activity for positive PR d. assessing the crisis plan’s effectiveness
The following are keys to good public relations EXCEPT ______ .
A. transparency B. craft the best possible message C. hide information as much as possible D. understand your audience
To _________ means that you think about the information, ideas, and issues related to the content of the message
Fill in the blank(s) with the appropriate word(s).