Which of the following sales promotion tactics is recommended to a manufacturer whose
marketing objective is to liquidate inventories?
A) offering free cases of a product for trial
B) offering free trips to channel members
C) offering trade allowances
D) offering discount off list price for a certain time period
D
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Which one of the following would be added to net income in determining net cash flows from operating activities by the indirect method?
a. increase in accounts receivable b. depreciation expense c. increase in inventories d. decrease in income taxes payable
Tom is responsible for ordering hardware for a custom home his company is building. The contractor installing the hardware is scheduled to start in 5 working days, but the hardware is on backorder and will not arrive for another 9 working days. Fortunately, Tom has 10 days of slack; however, he shares this slack with the hardware installer. He will have to let the contractor know that the hardware will be ready 4 days later than expected and that the slack for the installer has been reduced by 4 days. Tom and the installer share 10 days of
A. Shared Slack. B. Functional Slack. C. Total Slack. D. Free Slack. E. Critical Slack.
According to your text, the segmentation base that is often the most difficult to use is
A. geographic segmentation. B. demographic segmentation. C. behavioral segmentation. D. psychographic segmentation. E. lifestyle segmentation.
Kendra works as an independent representative for a jewelry company. She holds "parties" in peoples' homes where she can display and talk about the jewelry she sells. What form of retailing does this represent?
A. shop-at-home retailing B. opportunistic buying C. a retailing cooperative D. convenience retailing E. direct selling