What does argumentativeness focus on?

a. Attacks on the other person
b. Winnows persons and issues
c. Advocacy of positions or controversial issues
d. Motives to select arguments


c. Advocacy of positions or controversial issues

Communication & Mass Media

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Which of the following is not a measure of reliability?

a. established measures b. split half c. inter-item d. content e. observer

Communication & Mass Media

Persuasion that occurs when audience members critically examine evidence and arguments occurs through the ______ persuasion route

Fill in the blanks with correct word

Communication & Mass Media

The term __________ refers to the overlap between the

identities and life experiences of the speaker and audience. a. encoding b. identity knowledge c. message feedback d. common ground

Communication & Mass Media

Research suggests that when speakers discuss two sides of an issue, they are more persuasive if they actively refute the side they oppose rather than simply describe it without providing evidence for why the audience should share the speaker's views

Indicate whether the statement is true or false

Communication & Mass Media