How does a sustainable strategy typically help a firm?
A. It reduces the need for corporate social responsibility within the firm.
B. It facilitates the firm in effectively isolating its external stakeholders.
C. It helps the firm focus solely on its financial goals.
D. It helps the firm achieve positive results along the social and ecological dimensions.
Answer: D
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Pegasus writes about its target market and demographics in the ________ section of its marketing plan
A) executive summary B) implementation C) situation analysis D) strategy E) tactics
Which of the following is a typical disadvantage associated with employee referral?
A. Cliques may develop within an organization. B. New ideas and innovations may be stifled within an organization. C. It limits employees' participation in the recruitment process. D. It is suitable only for short-term jobs.
The accounting rate of return is calculated by dividing the project's investment by its net income
Indicate whether the statement is true or false
Which of the following items included with a sales letter is NOT meant to provide customers with an opportunity to act on an urge to buy?
A. A collection letter B. A sample product C. An order form D. A postage-paid reply card