A credit card whose interest rate changes as a specific market interest rate changes is said to have a
A) variable rate.
B) fixed rate.
C) constant rate.
D) tiered rate.
Answer: A
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Seo-yeon is beginning to wonder if she has made the right decision about purchasing a new HP laptop after she sees a friend with a new Dell. Seo-yeon's doubt whether she made the right decision occurs during the ___________ of the buying decision process.
A. cognitive dissonance phase B. purchase phase C. evaluation of alternatives phase D. information search phase E. postpurchase evaluation phase
The EEOC allows discrimination in employment because of differences in bona fide occupational qualifications
Indicate whether the statement is true or false
The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:
A) aggregation. B) repackaging. C) media transformation. D) industry convergence.
Scenario 17.2
Use the following to answer the questions. ? The State Farm Group includes several companies. Probably the most well-known company in the group is the State Farm Insurance company, the largest auto and home insurer in the United States. State Farm Insurance provides protection for approximately 78 million policies on auto, fire, life, and health services. It is also a leading insurer of homes and autos in Canada. Another company in the State Farm group is the State Farm Bank, which was opened in 2000, beginning State Farm's entry into the financial services field. However, the State Farm Bank is not a traditional bank, in that it has no branch offices and its services are provided through State Farm agents, a call center, the mail, and on the internet. It currently serves over 1.9 million bank accounts. ? Refer to . Cal Ripken, Jr., and State Farm teamed up to promote State Farm's national teen driver safety program. The marketing division at State Farm produced a one-page document that described the partnership, which was then published in several national newspapers and on the internet. The document from State Farm is an example of ____, while the publication in the newspapers is an example of ____. A. public relations; publicity B. public relations; a news release C. publicity; advocacy advertising D. a news release; publicity E. publicity; a news release