Predispositions are personally held preferences for particular types of communication situations or behaviors
Indicate whether this statement is true or false.
Answer: T
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What contributions did Joseph Pulitzer make to advertising?
a. He introduced stylistic innovations in display advertising b. He rationalized advertising practices c. He introduced the concept of a ratio content versus advertising d. He spurred the industry to determine ad rates based on circulation e.all of these choices
Albert Smith argued persuasively that early movie spectators were intrigued principally by movie-making technology. ___
Indicate whether the statement is true or false
Stephen Covey, author of The Seven Habits of High Effective People, which of the following answers is a critical component of an enduring habit?
a) Hearing b) Desire c) Opportunity d) Memory e) Empathy
________ refers to Aristotle's idea that a person's moral virtue stands between two vices.
A. The Golden Mean B. The boomerang effect C. Communication ethics D. Judeo-Christian ethics