In the 1950s concept of the 12 categories of a marketing mix, ________ included warehousing, inventory control, and transportation
A) pricing
B) product planning
C) physical handling
D) servicing
E) fact finding and analysis
C
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Guests act as unpaid consultants in the following examples, except for ______.
a. Uber or Lyft riders who rate and review their driver. b. Customers voting for a new flavor at a juice bar. c. A mystery shopper giving feedback on a hotel’s service quality. d. Customers who will out comment cards or utilize tableside kiosks to rate service.
An internal issue to be considered when setting a price is
a. whether the process is labor-intensive or automated. b. the customer's preferences for quality versus price. c. current prices of competing products or services. d. the life of the product or service.
Which of the following statements is a characteristic of a pure risk?
A. It cannot be analyzed statistically. B. It refers to the uncertainty as to whether a voluntarily undertaken activity will result in a gain or a loss. C. It exists when the possibility of a loss is present but the possible extent of the loss is unknown. D. It is typically uninsurable.
Which of the following strategic foreign facilities is set-up primarily produce products at a low cost with minimal technical and managerial resources? The items produced at these factories are often exported to countries where costs to produce similar items would be higher
a. Offshore factory b. Server factory c. Source factory d. Outpost factory