McDonald's fell victim to confused positioning in the 1990s after introducing too many new products which caused customers to lose track of what the core brand was.
Answer the following statement true (T) or false (F)
True
Confused positioning occurs when frequent changes and contradictory messages confuse consumers regarding the positioning of the brand. McDonald's found itself the victim of confused positioning as it moved out of the 1990s. It had tried (and failed) at so many diverse new product launches in the restaurants that many customers lost track of what the core of the brand was.
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A) psychographic lifestyle B) personality C) behavioral occasions D) social class E) demographic
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Indicate whether the statement is true or false.
Please explain the difference between rework and damage control.
What will be an ideal response?
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